Earlier this year I blogged about Gudetama, the odd egg yolk character that Sanrio released to the Japan market. It seems that Sanrio is ready to test the “weird and cute” waters with their English-speaking followers now, with the introduction of their new character Kirirmi-chan, “a star in the slicked food world.”
Yes, it’s a fillet of fish. Salmon, perhaps? This one is actually a little too weird for me, or maybe it’s the way that the body seems tacked on and lacking in design.
Super Cute Kawaii introduced this character to me this morning, but the blog Kao-ani has more information in a post from January, saying that the character resulted from an online vote that Sanrio held last year for a new food-related character. Fascinating! I have a feeling this one won’t be sticking around for very long, so for that reason alone I’m tempted to get some Kirimi-chan-branded products. Or even better…
