New character crush! San-X, the Japanese character goods company, has a delightfully weird set of characters that the blog Super Cute Kawaii recently introduced to me: Mofutans, the bunnies made of mochi!
If there ever was a thing that you would apply the word mochimochi to, it’s these guys! They literally chew on each other like mochi.
What’s even cuter, on the official Mofutans website San-X has posted a call for people to send in photos of their rabbits, and the company is illustrating (mofutan-ing) the photos and posting them on Twitter.