I was disheartened to find on my Japan trip that Tarako Kewpie seems to be no more. The doll dressed up as a nasty fish egg condiment that had taken the country by storm just one year ago had gone the way of Dango Sankyoudai.
But there is good news! As the ad I blogged about a earlier this month indicated, Kewpies have morphed into a Hello Kitty-like blank canvas ubiquitous to all department stores, kiosks, and souvenir shops.
The craft mecca Yuzawaya now has a whole wall of naked Kewpies in multiple sizes for people to dress up as their food or beverage of choice.
I suppose you can also get these in the U.S., but it seems that the Japanese have claimed Kewpie as their own. Could it make a comeback here?